American rapper Rich The Kid has finally released his long-awaited single titled ‘Yeh Yeh’, featuring Nigerian music sensations Rema and Ayra Starr, as well as highly-rated Nigerian beatmaker, KDDO (formerly known as Kiddominant). The release of this track has been highly anticipated, especially among fans of Afrobeats and those who have followed Rich The Kid’s admiration for Nigerian music and artists.
For those who may not be aware, Rich The Kid has expressed his love for Afrobeats in various interviews, stating that he is highly interested in the genre and its artists. Now, with the release of ‘Yeh Yeh’, he has finally collaborated with some of Nigeria’s finest talents to create a unique fusion of their individual styles.
Produced by KDDO, ‘Yeh Yeh’ marks Rich The Kid’s third lead single for 2023, following the previously released ‘Do You Love Me’ with Lil Tjay. The mid-tempo track begins with Rich The Kid’s verse, which sets the tone for the song’s vibe. Ayra Starr follows up with a catchy hook, which is bound to get stuck in the listener’s head. Rema then takes the last verse of the song, showcasing his exceptional vocal range and delivering his signature melodies.